analyse du marché des cosmétiques

France Cosmetics Market

France Cosmetics Market

Market Overview

The France beauty and personal care products market is projected to witness a CAGR of 2.87% during the forecast period, 2022 – 2027.

The COVID-19 pandemic has put pressure on the demand and supply chain of beauty and personal care products in France. Disruptions in the supply chain pose a significant challenge as the demand decreases due to lower customer purchasing power and willingness to buy. According to the French Beauty Federation (FEBEA), the French cosmetic industry as a whole saw a 10% drop in revenue during the first half of 2020. The consumers' focus shifted from beauty products to hygiene, with hygiene sales increasing by 50%, while the beauty product sales decreased by 25%. Cosmetic exports in France decreased by 14%, while investments decreased by 12%, all of which are lower than the national averages of 18% and 16%, respectively.

The growing demand for anti-aging products and innovative and eco-friendly packaging designs are contributing to the market growth in the country. The online retail channels are also influencing sales of beauty and personal care products in the country. A significant increase in the demand for men’s grooming products supported by the preference for multifunctional products is also driving the market growth in the country.

Stimulated by major beauty and personal care groups, ethnic beauty supplies increased in hypermarkets and supermarkets, notably in hair care. Brand messaging is a key trend, which is targeting conditioner users in different countries. For instance, in France, women use conditioners mainly to moisturize and add shine to hair, whereas nourishment is key in Poland and Germany.​

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